Branding: Noah Finance
Developed the entire brand identity for Noah Finance, from the logo to the complete website, specifically tailored to their business Goals.
About : Noah Finance
Meet our client Noah Finance a team of experienced Financial advisors dedicated to connecting our Clients with Personalized Financial Solutions.
Problem
The reliance on referrals and offline business by Noah Finance limits client reach, restricting growth potential and hindering scalability by not leveraging broader marketing and digital strategies.
Solution
We developed a comprehensive brand identity, including a new logo, website design, and social media strategy, to enhance his market presence and support business growth through a strong and cohesive online presence.
Brand Identity
The Noah Finance logo blends clean, modern sans‑serif typography with a vibrant gradient palette. The interplay of bold color and crisp white text communicates trust, approachability, and professionalism, while ensuring the brand stands out in a traditionally conservative Finance industry.
Design Process
Typography
We selected “Nexa” for its clean, geometric style that feels modern yet approachable. Highly legible across digital platforms, it supports Noah Finance’s focus on clarity and accessibility while balancing youthful energy with professional credibility.
Nexa
Header
H1
Bold 22-24
H2
SemiBold 16/16
Paragraph
P1
Regular/Medium 16
P1 Light
SemiBold 16/20
Caption
Caption 1
Small text 12–14
Caption 2
Smaller text ~10–12
Button
Primary
Bold 16–18
Input
Field/Label
Mix of default browser styles; weights vary
Color Guide
This palette pairs a confident brand blue with neutrals and a soft background to create a modern, trustworthy, and approachable visual system. The hero gradient adds vibrancy and emotional warmth while white keeps layouts clean and readable. These colors are applied across the site for CTAs, backgrounds, and hero treatments
The Brand Color
#7237D4
RGB (114, 55, 212)
#E5BEFF
RGB (229, 190, 255)
#1E026D
RGB (30, 2, 109)
#FFFFFF
RGB (255, 255, 255)
#FDF9FF
RGB (253, 249, 255)
Project Duration
01
10+
Tools Used
Photoshop
Illustrator
Figma
Design
Mobile First Design
We adopted a Mobile First approach to deliver a fast, frictionless experience for the majority of users who visit on smartphones. Design work began on small screens and scaled up, prioritizing intuitive navigation, large tappable controls, clear visual hierarchy, and readable type so key actions like “Apply” and “Get Advice” are effortless.
Mobile Visual Design
The site uses modern, youth‑focused visuals with a human touch to make mortgage information feel relatable and approachable. Bold imagery, a vibrant gradient accent, and concise microcopy create an engaging experience that resonates with All Professions while preserving a clean, contemporary aesthetic.
